I was watching a summit last year and there was a segment on using live video to sell your digital products.
They made some really great points about the benefits of live video. The one that stuck out for me was no editing – gotta love something that skips a step and lets me embrace shiny objects when I want to!
The other great point they made was that live video gives your audience a taste of what it’s like to work with you, talk to you, hang out with you.
Which is a great point, but for me, it’s a great point in a totally different direction than they presumably intended.
If you’ve been hanging around here a while, you know that as much of my work as possible is asynchronous. I have unpredictable health stuff on top of the ADHD stuff. I can’t ever know which hours of the day I’ll be ok to work. This means that if I did live video so that you know what it’s like to hang out with me, there’s no value in that, because we won’t ever be hanging out together.
I don’t know if anyone else in the online world struggles with this, but I feel a lot of standard marketing devalues anything that isn’t live. Logically, I am aware this isn’t true. Live doesn’t equal most valuable. Others also value the asynchronous way I work because it means they can fit it into their lives however they need it to fit. But regardless of what my logical brain says, it’s easy to struggle when you constantly see messages that heavily imply that your method is “lesser” somehow.